Logo design for sleepsleep.co.za – South Africa’s Premier Getaway Accommodation.

The early idea was to suggest a double word and not writing it out twice. I also worked on incorporating the Z’s in most of the concepts.

In the end we stuck to the double word and played around with a few ideas around day and night as the bulk of the listings on the site are B+B related.

One of the most difficult things that I’ve found is doing branding for myself. I’ve gone through a billion logo options and each one was totally different.

For this iteration I opted to design a simple shape that could be dressed or stripped, used in any colour or medium while still being recognisable. Even if drawn in sand. Super.